9/9 all the time hat

‘9/9 ALL THE TIME’ HAT

The 9/9 All The Time Hat is a soft-brim five-panel silhouette rooted in the places, people and cultures that shaped GUILTYERA. From the red soil to the 1st world, we do this 9/9 All The Time  

Dressed in Shades of Nature Green, contrasted through earthy tones and marked with our signature emblem in Sun Yellow embroidery.

Its silhouette carries echoes of Southern Africa — from the everyday headwear and attitude surrounding Pantsula culture to the Zimbabwean roots of GUILTYERA itself — reinterpreted through an Era raised thousands of miles away in Nottingham.

But the 9/9 was never made to stay in one place.

It moves. ALL THE TIME

From Nottingham streets to London crowds.

From one head to another.

From the people who made the Era to the people discovering it.

Every person who wears one becomes part of where it has been.

Every photograph becomes evidence.

Every journey adds to the myth.

Where was yours seen?

9/9. ALL THE TIME.

Shades of Nature Green.

Sun Yellow embroidered emblem.

Soft-brim five-panel construction.

DON’T GET LEFT BEHIND.