The Era’s Ways

“Learn about the journey behind our collections, the heartbeat of Guiltyera. This is where journeys unfolds—every collection, every piece, every story. Here you’ll learn about the world of GUILTYERA and what it means to live in the era. 
‘explore our roots, our symbols, and the drops that define us. Don’t get left behind.”

 

Drop 1: Guilty By Association 

 

The inspiration behind the name Guilty By Association stemmed from real-life experiences growing up in the ‘ends.’ It reflects a world where your reputation often precedes you, not just because of your own actions, but because of the company you keep. For me, being known in my community as “so-and-so’s little bro” meant inheriting a certain level of respect and street credibility from early on.

 

This concept, however, is double-edged. It’s not just about pride but also the harsh realities that come with association. Guilty By Association serves as a reminder of the importance of choosing your circle wisely, as the people around you can either elevate you or bring you down. It’s about understanding that your affiliations speak volumes, so not everyone deserves a seat at your table.

 

Dropped on April 8, 2021, in honor of my mum’s birthday, this collection consisted of four graphic T-shirts available in black, white, beige, and baby blue. It marked the beginning of Guiltyera—a bold declaration that we were here to stay.

 

     

     

     

    Drop 2: Syahi Piece

    Release Date: September 2021. The concept:  “The Syahi Piece is a tribute to the beauty of life and death, inspired by the scene in Kung Fu Panda where Master Oogway turns into petals under the blossom tree. This drop featured a stunning graphic drawn by illustrator Syahi, bringing the concept to life. It symbolises the eternal cycle connecting beginnings and endings.”

       

         

        Drop 3: Live In the Era (PA’s Era) 
        • Release Date: Early 2022.

         

        The concept: “Live in the Era was a collab with PA, a beast in his own right. This drop was all about mutual respect and creativity—pushing boundaries together. It’s a reminder of how far we’ve come and the energy we had back then. It’s not just about clothes; it’s about capturing moments and inspiring each other to go harder.”

           


           

          Drop 4: Left My Behaviour at Home - The Summer Collection

          Released on April 13, 2023, Left My Behaviour at Home was a bold celebration of summer freedom and self-expression. The collection consisted of three vibrant and eye catching matching sets for both men and women, crafted to reflect the carefree spirit of the season. Designed with festival lovers, partygoers, and sun-seekers in mind, these pieces were made to make a statement and demand attention wherever you go. 

          the inspiration behind the collection was to embrace the feeling of summer - the best time to create lasting memories, travel, and come alive with friends. Left my Behaviour at Home aimed to capture that electrifying energy by offering pieces that represent the GUILTYERA spirit with confidence and style. Each set symbolises the power of bold fashion choices, showing the world you’re not just here to exist - you’re here to take over.

          These pieces were shout much more than looking good—they were about making a statement in every room you entered, to represent GUILTYERA unapologetically. The intention was to create a collection that felt larger than life—one that could stand out in a crowd and leave an impression long after you’ve gone. Whether you’re off on a road trip, catching a flight to somewhere exotic, or simply making memories with friends, this collection captured the essence of living your best summer life.




          Drop 5: Hard To Kill Collection 

          Released on October 23 2024, as a testament to resilience, Hard to Kill is a collection born from the trials and tribulations of the entrepreneurial journey and life’s toughest challenges. The inspiration behind the name comes from three years of relentless hustle—building something from the ground up, only to witness many of the brands we started alongside us fall by the wayside. Hard to Kill is a collection for the survivors, the warriors who keep fighting no matter what life throws their way.

           

          This collection is for the bravest, the boldest, and those who aren’t afraid to keep pushing, no matter how many times they’re knocked down. It’s for the individuals who refuse to quit, who always find a way to stand up again. Hard to Kill embodies that fighting spirit that defines the true hustler—the ones who aren’t just trying to survive but thrive, and keep getting up for round two, no matter the odds.

           

          This collection represents the essence of perseverance and a relentless desire to achieve more. If you’re still striving for greatness, if you’re a true fighter in life, this is for you. Wear it with pride, knowing you’re part of the legacy of those who refuse to be defeated. This collection isn’t just clothing—it’s a statement. A declaration that you’re hard to kill, and no matter what happens, you’re still here, still going, still ready for more.