Brick by Brick

DROP 1: GUILTY BY ASSOCIATION

Launched April 8, 2021 — Mum’s Birthday.

This was where it all began.

The name wasn’t just catchy—it was lived.

Guilty By Association was born from the ends.

Where your name rings not just from your actions, but from the ones you roll with.

Growing up, being known as “so-and-so’s little bro” came with weight—respect, credibility, and danger.

It was legacy… and liability.

This drop was a reflection of that duality.

It spoke to pride. But also to the pressure.

To the quiet reminder: your circle can crown you or clown you.

Choose wisely.

Not everyone deserves a seat at your table.

Four graphic tees.

Black. White. Beige. Baby Blue.

A quiet storm that introduced GUILTYERA to the world.

We didn’t knock.

We kicked the door down.

DROP 6: I TRAP FASHION

Released Summer 2024

 

There’s a saying—“the giant doesn’t see himself in the mirror.”

For most of my life, that was me.

My mum raised us equal but different.

So I never truly looked at myself and said,

“I Am that I Am.”

Not until everything around me was crumbling.

My website bill was overdue.

There was deadstock piling in the corner of my room

but that stack wasn’t just fabric.

It was my freedom.

My faith. My last bit of hope.

Same way my brothers trap just to breathe

I had my own product.

I had my own hustle.

And just when I was about to make that call like

“Yo Killy, let me hold the line… it’s all mad right now”—

I stopped myself.

“Nah.

I trap fashion.”

That summer, I packed every piece into the boot,

hit the roads across the Midlands,

and sold every last tee straight from the whip.

Same day. Sold out.

And in that moment, I knew—

this life ting is MINE.

DROP 5: HARD TO KILL COLLECTION

Released October 23, 2024.

This one’s for the fighters.

Hard to Kill is more than a collection—it’s a war cry.

Born from three years of relentless hustle, it stands as proof that we survived what others couldn’t.

While brands around us crumbled, we stayed ten toes down.

This is for the ones still swinging.

The ones who get hit, spit blood, and keep moving.

For the warriors. The visionaries. The ones who don’t fold when it gets dark—they sharpen up.

Hard to Kill is stitched with scars, setbacks, and sheer will.

It’s a tribute to the fight behind the scenes—where dreams are built in silence and battles are won in the dark.

This isn’t about surviving. It’s about refusing to die.

If you’re still going, still building, still chasing greatness—

this is your armour.

Wear it like a badge.

Because being here means one thing:

You’re hard to kill.

DROP 4: LEFT MY BEHAVIOUR AT HOME – THE SUMMER COLLECTION

Released April 13, 2023.

This was for the wild ones. The ones who show up loud, free, and fully themselves.

Left My Behaviour at Home was a bold celebration of summer—the kind of summer you don’t forget.

Three vibrant matching sets for men and women, crafted to turn heads and own every space.

Built for festival lovers, partygoers, road trippers, and globe-trotters.

Designed for those who don’t ask permission—they set the tone.

This collection wasn’t about fitting in.

It was about taking over.

Inspired by the moments that become memories—sun-soaked days, wild nights, and the people who bring you alive—this drop captured the GUILTYERA spirit at full volume.

Each set was more than an outfit.

It was an announcement:

“I didn’t come to behave. I came to be seen.”

A drop made to stand out.

A summer you could wear.

DROP 3: LIVE IN THE ERA (PA’s Era)

Released Early 2022.

This one felt like everything.

Live in the Era was more than a collab—it was a moment.

A moment where GUILTYERA became an alter ego for many.

A place people could run to, escape, and find a version of themselves they actually liked.

Teaming up with PA, a creative force known for building wild, unforgettable characters, made it all click.

Together, we didn’t just design clothes—we shaped skins for the era.

It was raw. It was real.

And it felt like the most us thing ever.

A drop built on mutual respect, deep creativity, and the drive to push each other further.

A timestamp of that hunger. That energy. That version of us.

Live in the Era reminded us:

We’re not just wearing clothes—we’re wearing who we’re becoming.

DROP 2: SYAHI PIECE

Released September 2021.

This piece was about peace—and presence.

The Syahi Piece is a tribute to the cycle of life and death. Inspired by the scene in Kung Fu Panda where Master Oogway fades into petals under the blossom tree, it speaks to the beauty of letting go.

Designed by Syahi, the artwork captures a deeper truth:

That the petals don’t fall—they continue.

That every ending is just nature folding into a new beginning.

This piece is also a reminder to honour the mind of a child.

To see life with curiosity, softness, and stillness.

To trust the uncontrollables.

And let what must be, blossom.

A drop for the thinkers. The feelers. The intentionally true.

The ones who’ve let go.

WELCOME TO THE UNIVERSE.

This isn’t just fashion—it’s a frequency.

GUILTYERA is a world, a weapon, a whisper turned war cry.

Here, we don’t follow trends—we build timelines.

Step inside the mind behind the madness.

This is where the guilt is confessed, the codes are cracked, and the visions take shape.

Every collection is a bullet with a name—every piece, a fragment of resistance.

Behind each drop is a philosophy, an ideology, a warning shot wrapped in fabric.

We don’t sell clothes.

We express conviction.

We wear our truths.

We bleed design.

We speak in symbols.

We live by essence.

We are not for everyone—and that’s the point.

Explore our archives. Decode the symbols. Learn the origin. Join the movement.

Because in this world, you’re either Guilty… or you’re left behind.